You’ve set up your short-term rental. It’s styled beautifully, everything’s spotless, and the beds are perfectly made. But if your photos don’t capture that experience? You’re missing out on bookings-potentially thousands of dollars a year.
In the short-term rental (STR) market, photography isn’t an afterthought. It’s one of the most powerful tools you have to boost your visibility, increase occupancy, and command higher nightly rates.
When guests search Airbnb or other platforms, they aren’t reading descriptions first-they’re looking at photos. Your photos need to:
A professionally photographed, well-lit, and cleanly staged property tells a story-and it sets your STR apart in a sea of average.
Many owner-investors try to save money by taking photos themselves. But that usually leads to dark, cramped, blurry images that undervalue the property.
Professional photos:
We’ve seen properties gain 20–30% more bookings simply from a professional reshoot-same property, same price, just better visual storytelling.
The goal is to make guests feel like they already know what it’s like to stay there. To do that, your photos should include:
Avoid photos with clutter, poor lighting, or anything that might raise red flags about cleanliness or quality.
At BNB Made Easy, we coordinate professional photography for every property we manage-because we know it’s not optional. It’s an essential investment that keeps working for you, day in and day out, across every platform.
And if you update your property (new furniture, paint, landscaping), don’t forget to refresh your photos too. Every little detail matters when it comes to that first impression.
Download our free guide: “7 Proven Secrets to Setting a Property Up for STR Success” Learn what to photograph, how to stage, and when to invest in pro visuals.
Ready to take your listing to the next level?
Let us help you create a photo-first listing that drives bookings and delivers ROI.
👉 Book your free consultation at bnbmadeeasy.com.au or call (02) 5325 8561 today.
