When it comes to property investment, one golden rule still reigns supreme: location matters. But in the short-term rental (STR) world, it’s not just about where the property is-it’s about how well that location performs for guest bookings, nightly rates, and year-round demand.
At BNB Made Easy, we’ve helped hundreds of owners turn ordinary properties into top-performing STRs. And we’ve seen firsthand how choosing the right location can make or break your investment.
It’s tempting to buy a property in your own town or in an area you personally love. But STR success relies on data, not emotion. Instead of asking “Would I live here?” ask:
For example, in regions like Dubbo or Wagga Wagga, investor interest is surging thanks to major infrastructure projects, renewable energy zones, and growing tourism. These are the indicators you want to look for.
Follow the Growth, Not the Crowd
The best STR locations are often emerging markets-places where demand is rising, but prices are still accessible. Look for signs of future growth like:
These developments bring in workers, contractors, and business travellers who rely on short-term stays. Bonus: they often book for longer periods and at higher rates.
Know Your Guest Type
Different areas attract different guest profiles. Before you buy, get clear on who your ideal guest is:
Understanding guest behaviour in a location helps you tailor your property-and maximise your returns.
Look Beyond Your Backyard
You don’t need to live in the same city (or even state) as your investment. At BNB Made Easy, we work with interstate investors every day. With the right team on the ground managing your property, you can invest in a top-performing area without lifting a finger.
We’re already seeing strong returns for our owners in regional centres like Orange, Bathurst, Dubbo and Wagga Wagga – where tourism, events, and infrastructure create strong short-term rental demand.
Download our free guide: “7 Proven Secrets to Setting a Property Up for STR Success”.
Learn the exact steps we use to help owners maximise returns and avoid costly mistakes.
Thinking of investing in a short-term rental?
Let us help you find the right location and set your property up for success.
👉 Book a free consultation at bnbmadeeasy.com.au or call 02 5325 8561 today.
