When it comes to short-term rentals (STRs), style isn’t just about aesthetics-it’s a strategic investment decision. Well-designed spaces photograph better, attract more guests, command higher nightly rates, and stand out in a crowded market.
At BNB Made Easy, we’ve helped hundreds of property owners transform blank canvases into beautifully styled homes that consistently outperform the competition. And here’s what we know: your property doesn’t need to be trendy or expensive-it just needs to be styled right.
Guests scroll through dozens – if not hundreds of listings before choosing one. Your listing has just seconds to make an impression. That means your photos need to pop-and style is what makes that happen.
But great design doesn’t just win clicks. It:
In short: good style pays off.
Here are the core styling principles we recommend for STR success:
Appeal to the Masses – This isn’t your home-it’s an investment. Use neutral colours, clean lines, and timeless pieces that appeal to a broad audience. Think boutique hotel meets modern country charm (especially in regional areas like Orange or Bathurst).
Functional Furniture – Choose furniture that fits the space and offers both comfort and practicality. Guests love things like ottomans with storage, side tables with charging ports, and dining tables that double as workspaces.
Less is More – Avoid personal items and clutter. Keep surfaces clean and use art and textiles to add warmth. A few well-placed cushions, a statement print, and a throw rug go a long way.
Lighting Makes the Mood – Use a mix of lighting sources: overheads, floor lamps, bedside lamps. Soft, warm lighting creates a cozy, welcoming atmosphere-perfect for winding down after travel or a big day of sightseeing.
Consistency = Professionalism
The best STRs feel cohesive, not chaotic. Use consistent tones, matching finishes, and a clear style direction throughout the property. It shows guests you’ve put thought into their experience-and that builds trust before they even arrive.
If styling isn’t your strength, don’t go it alone. Our team works with trusted interior experts who specialise in short-term rental design that delivers both aesthetic and commercial results.
Download our free guide: “7 Proven Secrets to Setting a Property Up for STR Success” Discover how to design a guest-ready space that drives bookings and builds long-term value.
Style doesn’t have to be expensive-it just needs to be effective.
Let us help you style for profit and turn your STR into a guest favourite.
👉 Book your free consultation at bnbmadeeasy.com.au or call (02) 5325 8561 today.
