The Huddle 2023: Key Takeaways

The Huddle, an empowering event for women in business, recently took place in Orange, attracting over 600 like-minded individuals from various regions, including New Zealand! The event served as a platform for learning, networking, and supporting one another. Mentors openly shared their entrepreneurial journeys, inspiring others with their honesty and transparency. Abby (our Guest & Reservations Manager) and Renee (our client relations coordinator) attended the event to represent BNB Made Easy and pass on the learnings from these amazing mentors.

Women Empowering Women in Business

One of the most remarkable aspects of The Huddle was witnessing the incredible support among women in business. The event created an environment where attendees felt empowered, uplifted, and connected. With 600 participants, the sense of camaraderie was palpable, as everyone shared a common goal of personal and professional growth. The mentors demonstrated vulnerability by openly discussing their business beginnings and growth journeys. Their authenticity resonated with the audience, fostering an atmosphere of encouragement and unity. The Huddle showcased the power of collaboration and how women can come together to lift each other up, debunking the myth of cutthroat competition in the business world.

An All-Round Amazing Event!

The Huddle not only brought together women from different regions but also highlighted the vibrant local community of Orange. The event served as an opportunity for local businesses to shine, with many establishments contributing to the overall experience. From food and drinks supplied by Orange businesses to hosting events at local venues like the Orange City Bowling Club, the Union Bank, Printhie Wines’ Cellar Door, and the Orange Function Centre, the event showcased the richness and diversity of the local business scene. The presence of visitors from far and wide served as a testament to the growing reputation of Orange as a thriving hub of entrepreneurial activity.

"It's not gross to promote yourself"

One key takeaway from The Huddle was the importance of self-promotion in business. Odette (from Odette & Co.), emphasized the need to overcome self-doubt and actively promote oneself. While many may feel hesitant or uncomfortable about self-promotion, the truth is that no one else will do it for you. Embracing self-promotion is a critical step towards success, enabling individuals to showcase their skills, expertise, and unique offerings. The Huddle served as a catalyst for attendees to reframe their mindset and realize that promoting oneself is not only acceptable but necessary for professional growth and recognition.

“Keep yourself on the two-week train”

Navigating social media algorithms can be a daunting task for businesses striving to stay relevant and maintain a strong online presence. Cherie from The Digital Picnic shed light on this subject, providing valuable insights and strategies. Attendees were introduced to effective ways to keep their content visible and engaging. Cherie emphasized the significance of attention-grabbing posts, and she encouraged the incorporation of videos and short-form video (Reels, Shorts, TikToks) into social media strategies. By dedicating one out of every nine posts to short-form reels, businesses can maintain their visibility in followers’ feeds and enhance their online reach. Cherie’s knowledge empowered Huddlers to tackle the ever-evolving social media landscape with confidence and strategic intent.

Protecting Yourself in Business and Beyond

In the fast-paced digital age, cybersecurity and protecting oneself both professionally and personally have become paramount. Mitch from Colton Computer Technologies and the team from Cheney Suthers solicitors addressed these concerns, urging attendees to prioritize their safety. Mitch emphasized the importance of cyber safety, cautioning against the risks associated with online activities and data breaches. Cheney Suthers Solicitors stressed the significance of protecting business partnerships and personal assets by having a current will. This reminder prompted many Huddlers to make a note of updating their wills as soon as they returned home. These insights served as a wake-up call, highlighting the need for proactive measures to safeguard one’s business and personal interests.

The Huddle proved to be an empowering event for women in business, fostering a supportive environment where attendees could learn, connect, and grow. The key takeaways from the event highlighted the power of women supporting women, the celebration of local businesses, the importance of self-promotion, strategies for navigating social media algorithms, and the significance of protecting oneself in business and beyond. By embracing these insights and applying them to their own ventures, attendees left The Huddle equipped with newfound knowledge and inspiration for their entrepreneurial journeys.

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